Backlinks on websites are an SEO approach that helps the page rank higher, notifying the viewer that the material is relevant and credible.
Establishing backlinks on websites is a method that helps the page gain credibility and reputation.
Furthermore, they assist Google in better understanding the provided information. They may also increase the search engine rating of your website.
Backlinks on websites are additional resources associated with a link that allows the reader to dive further into the topic.
As a result, they illustrate how their information is specialized and may serve as a reference in the field.
But, in the long run, what does it take to develop a profitable backlink portfolio in Brazil?
The significance of website backlinks
Backlinks on websites, in addition to being a link expansion method, assist the reader in having additional references and understanding of the published information.
As an outcome, backlinks must be established as a strategy while also being relevant. After all, algorithms are improving all the time. Inserting questionable backlinks, whether linked to the content or not, might be a major issue.
Quality backlinks assist search engines in finding and indexing information, increasing the site’s authority. That is, backlinks on websites are required for a website’s position to be higher in search results.
Similarly, its trustworthiness ensures an organic traffic plan focused on your website.
Search engines are becoming more concerned with user experience – providing a rapid and appropriate answer to what is looked for. This means your work will get more exposure if it is relevant.
The most difficult aspect of developing website backlinks is establishing connections with other content.
The more important the content is, the more often it will be employed as a source of information, particularly by professionals. This, in turn, will increase the material’s credibility because your content will serve as a hyperlink to other respectable websites.
Creating a backlink portfolio on websites
In reality, backlinks on websites are critical for both SEO techniques and determining who the information is meant for.
However, including this link in the written text is not always easy. Because of this, having a portfolio accessible substantially aids the success of the information generated as well as the backlinks on websites. So, base your portfolio on:
1. Public Directories
This method is more effective when your website lacks authority and credibility. Creating link-building that directs content to your website is an effective outreach approach in this manner.
The directories arrange the pages exactly as it is possible to incorporate and register your site with Google.
Look for local directories, such as city websites; business directories, such as newspapers and news portals; generic directories; and, most importantly, those geared at your specialty, market, or industry.
If you come across a community that is related to your content, strive to join in conversations by leaving positive comments and linking to relevant sites.
2. Blogs and Articles
If you create digital material, you should invest in backlinks from websites such as blogs and websites that publish periodic pieces.
When it involves blogs, you can use your own to generate backlinks to your own site. That is, having an anchor text and pulling additional topics that were previously posted on your blog.
Another option is to use the guest post technique and publish your material on sites that are relevant and particular to your target audience.
The people who will see the content are already more specific and interested in it.
When it comes to content, the objective is to broaden the reach by using the finest Brazilian websites. Because of this, compose original, relevant, and trustworthy pieces and submit them to reputable online publications or national periodicals.
These well-known publications have post standards and metrics. That is, anyone accessing the content is guaranteed to get high-quality content.
Including backlinks on sites of this kind, therefore, helps to increase access to your site or information.
3. Social Networks
Undoubtedly, social networks are ubiquitous in our everyday lives and can be used to build backlinks on high-quality websites.
Regardless of your business, consumers will use social media to get information.
All of your professional accounts must include a link to your website or content. Also, use networks to market and circulate your information.
Adding keywords that draw viewers to your website is one approach for incorporating backlinks on websites across networks.
But keep in mind that the golden rule is consistency. Create a posting schedule to strengthen your connection with your audience and constantly offer new and appealing information. This is one method of ensuring that backlinks on websites are followed.
How we successfully built a portfolio of backlinks on Brazilian websites with high metrics
We have a team of backlink strategists and content marketers on staff. With their help, we were able to design an adequate strategy and obtain the greatest relationships based on the particular needs of each customer we serve.
You should know that creating a list in order to prospect the top portals and expand your backlink portfolio on Brazilian websites. According to a SemRush analysis conducted in 2022, the following are some of the most visited sites:
*We considered leaving just the portals where you may attempt link-building partnerships off the list. Not in search order.
| Portal | monthly traffic |
| brasil247.com | 54M |
| rondapolicial.net.br | 46M |
| estadao.com.br | 42m |
| climatempo.com.br | 40M |
Evaluate the domain authority (DA) while looking for guest post collaborators. For example, as per MOZ, among the sites with high Domain Authority are:
- r7.com, DA 94
- tecmundo.com.br, DA 93
- catracalivre.com.br, DA 93
- infomoney.com.br, DA 93
- megacurioso.com.br, DA 92
In general, it is critical to assess if the Spam Score, DA, DR, Traffic, Refferal Domains Volume, and predicted website traffic are dropping or increasing. Thus, being able to have great link building partnerships .
Our successful partnerships
See examples of our team’s successful relationships, which we have already managed to publish on these sites. The following are some of the greatest sites from which we get backlinks for our clients:
*The list is organized by DR, Domain Rating, and includes just a few instances of our agency’s partner sites.
Example 1
In the image provided above, there is a backlink to the PlanoDeSaude.net portal, which is one of our clients. This backlink is located on the Sebrae Respondes website and has a DR 85 rating.
It’s worth noting that both the anchor text and the added link are closely related to the content. This is evident from the title, “How to enhance employee motivation in the company?”, which highlights the anchor text ‘health plan without grace period’ as an enticing element. Moreover, it encourages readers to click on the keyword to explore the subject further.
However, it is crucial to pay attention to a significant aspect at this stage: the selection of a relevant link that aligns with the anchor text and complements the topic, just like the example mentioned earlier.
Example 2
In the image is a publication in partnership with the Doutor Multas portal, in which we managed to publish a backlink to another client of ours, Smartia Seguros. The publication was on the G1 portal, which has DR 91 and receives 346.2M of traffic.
Example 3
In the displayed image, we have another instance of a robust portal that our team successfully collaborated with, called Administrators, boasting a DR 77 rating. This portal receives an impressive 115K traffic and is a part of our link building endeavors for the Wondershare client.
These three examples serve to demonstrate that it is indeed feasible to place backlinks on portals with exceptional metrics. However, achieving this requires a crucial investment in link building strategies.
Other strong portals we publish
Explore our compilation of select portals that constitute our portfolio of backlinks on Brazilian websites!
Furthermore, among our link building partners, we have:
- EM (State of Minas): DR 78, traffic 3.1 million
- Bem Paraná: DR 71, traffic 544K
- Among many others.
How can implementing backlink strategies benefit my portal?
By investing in guest post collaborations and prioritizing key link building strategies, you can enhance your portal’s visibility in search engines. Here are a few instances that demonstrate how adopting this approach assisted our clients in attaining improved rankings for their primary keywords on Google.
Example 1
Within our client’s specific industry of affordable auto insurance, the SeguroAuto.org page has achieved a prominent search engine ranking for a highly competitive keyword. Our team employed various strategies, including optimizing this keyword across partner portals, to successfully position the page. As an illustration, we present a guest post publication below, which showcases the strategic utilization of the keyword as anchor text to establish a link leading to the client’s page:
The featured image originates from a post published on the Editora Roncarati portal, boasting a DR 37. This signifies another successful link building collaboration that our team established with a reputable portal.
Take a moment to observe the impressive ranking of our customer on Google for the search term ‘seguro auto barato’:
It’s important to note, as depicted in the image, that SeguroAuto.org holds the second position on Google, trailing only behind Tokio Marine. This achievement is particularly noteworthy considering that the term being targeted is highly searched and of medium difficulty, as indicated by Ahrefs. Nonetheless, our team successfully ensured a strong placement for our client on the search engine.
The image provided above underscores the significance of implementing backlink strategies in order to achieve higher rankings on Google. Ahrefs reveals that, to secure a position within the top 10 search results for this keyword, it is estimated that backlinks from approximately 26 websites are required.
Example 2
Allow us to present another example of a successful backlink campaign conducted for our client, Wondershare. As part of our endeavors, we implemented a strategic link building approach for Filmora, one of the brand’s prominent products.
We have published numerous articles in collaboration with high-caliber portals, incorporating specific anchor texts and links. Notably, the TNOnline portal deserves mention, boasting an impressive DR 91 score and attracting a substantial organic traffic of 193K. Within one of our publications on this portal, we skillfully inserted a backlink to the client’s page, utilizing a highly competitive keyword: “video editor”. Our dedicated team has been actively executing guest post actions to incorporate diverse, relevant customer keywords across our partner portals.
Importantly, the term ‘video editor’ was seamlessly integrated into the content, along with the accompanying backlink. Consequently, it provided value to the readers, as the linked content offers a comprehensive range of options and features related to video editors.
This aspect holds great significance when formulating link building strategies, as it helps to avoid potential penalties from Google.
The displayed image above exemplifies the level of difficulty associated with the keyword ‘video editor’ and highlights the valuable contribution of backlink actions towards enhancing the ranking of a specific webpage on search engines. As a result of our efforts, we successfully aided the customer portal in securing a position on the first page of Google. Specifically, it achieved an impressive third position for that search term, as affirmed by Ahrefs and Google. Take a closer look for confirmation!
Therefore, by making investments in backlinks, you can effectively bolster the ranking of your page on search engines. However, it is crucial to build a portfolio of backlinks that can yield favorable outcomes. If you are eager to learn more about how to accomplish this, do not hesitate to reach out to our team!
And now?
Undoubtedly, incorporating backlinks into a website is a means of enhancing the credibility, accessibility, and relevance of all digital content produced. Consequently, it is advisable to initially focus on creating materials that provide fresh and substantial information before gradually introducing the backlinks.
It is crucial to acknowledge that search engines may penalize content with irrelevant or meaningless links. Hence, exercising caution is paramount.
If you find this task to be particularly challenging, rest assured that you can rely on SEO-specialized agencies like Gluz for assistance. Simply reach out to us through our contact form, and we can initiate a customized project!
Whether you choose to tackle this endeavor independently or with the support of an agency, ensure that you select backlinks to websites thoughtfully to foster further growth.
