Content Marketing is a strategy that is known for attracting potential customers and can bring a competitive advantage to the brand. If you work with this, use these 5 useful tools!
For quite some time now, businesses have been aware of the competitive potential that lies in what is popularly known as inbound marketing: content marketing. There are literally thousands of professionals working in this area, and some of the tools for content marketing are very useful in order to do a good job.
In fact, by raising the competition in this media, maximum diversified content marketing tools can get your productions to increasingly more people. That’s why it’s worth getting to know resources capable of putting you in strategic positions.
But what are the tools every marketer should be using? Take a look at a range of free applications or ones that have free versions that can be used in your digital marketing planning.
Why is Content Marketing Important for Your Business?
Content marketing has been termed an integral part of any business that takes a company toward success in the current digital world. It is a tactically used methodology focused on developing and distributing valuable, relevant, and consistent content to clearly attract and retain a precisely defined audience—thereby driving profitable customer action. It’s important for content marketing because it aids in brand awareness and visibility, building thought leadership, and driving traffic to a website to be converted into sales. This keeps the business ahead of the competition by providing relevant information that meets the interests and needs, resolves pain points, and aids businesses in establishing themselves as industry experts among their target audience.
In addition, this is cost-effective to generate new leads and nurture relations with existing ones. This helps businesses engage with target audiences in formats such as blog posts, articles, videos, infographics, podcasts, or simple social media posts. All of this engagement has become very critical in building a loyal customer base and having a community around the brand. This clearly means that content marketing is going to improve your ranking in search engines because it optimizes your content with relevant keywords necessary for potential customers to find your business over the internet.
With the competitive world rolling out advertisements left and right, hitting the faces of consumers, content marketing gives a more subtle way of capturing attention. It allows businesses to stand out by giving value through their content, not by pitching sales messages. This type of marketing not only attracts customers but also retains them by providing, time and again, information that would be useful to customers and cater to their needs and interests. Therefore, it can greatly increase customer experience and add to positive brand reputation.
It also supports the customer journey with relevant content from awareness, through consideration, to decision-making touchpoints. It enables organizations to take prospects through the funnel, using information and persuasive content to drive conversion. What’s more interesting is the fact that high-quality content has the potential for social sharing, which increases the reach of the brand and might attract other potential customers as well.
Content marketing is very important, or even critical, to the survival of any business in today’s marketplace. It is an investment in a brand’s future, so as to have customer loyalty based on a foundational basis, long-term growth, and a strong online presence. Effectively leveraging content marketing, a business can achieve vast ranges of marketing goals, from raising brand awareness to boosting conversions and long-lasting brand loyalty.
1. Evernote
This is the ideal tool for content marketing if one likes making notes. In addition, this keeps up with ideas and then becomes a great database.
At the end of the day, it’s a digital tool that assists marketers in keeping their creativity going, working much like a digital notebook.
But in this digital age, everything seems to be something that makes our life so much easier. So, contacts are searchable, files are stored, and then synchronized with all devices.
The content marketing tool helps you sort out the ideas in order to have some creative and innovative content on hand at any given time. No idea will sneak past the marketer for the production of content.
2. Google Content Marketing Tools
Google isn’t the world’s greatest search engine for nothing. The company actually works hard on content strategy tools that help, yes, even small businesses.
This way, digital marketers do acknowledge the fact that there needs to be a roadmap that they can follow. Therefore, Google Docs is such a great tool when it comes to creating digital marketing content.
Besides this, it can also be edited by other people, everything in real time and intuitive. Allowing for visuals, charts, images, and spreadsheets.
When access is the focus of your content marketing, things like Google Trends and AdWords are necessary.
The first gives one an idea regarding the hottest subjects people are talking and researching about in this sense. Therefore, it helps to be able to plan and create digital marketing content based on recent themes.
With AdWords, a professional looks for the keywords that are most relevant for his audience and his brand.
Hence, the two tools will help attract more organic and consistent traffic.
Moreover, Google Analytics is required by anyone who would like to obtain information regarding access, origin, behavior on the page, among others.
This tool will help you in analyzing the performance of the page. Thus, it provides the power to create content for digital marketing.
3. Canva
If anything is devoured and shared too much, it’s images and videos. It’s actually hard to imagine creating digital content without an image these days.
So, leverage one of the most practical content marketing tools available: Canva.
This resource is available in application and website versions, which will let you produce a lot of materials. Canva has templates on how to create blog graphics, social media posts, posters, folders, and others.
Besides, you can create your own art from scratch using available sources that may include images and productions by others.
There is a free version that is pretty much helpful to the digital marketer. However, a paid version gives access to many very useful features, exclusive images, and templates.
4. Yoast
When you think about the content marketing strategy; you have to think about SEO. Yoast is best known as one of the digital marketing tools targeted to content optimization. It, therefore, means that in such a way, this plugin is crucial to WordPress.
Being the free version, the basic one does analyze the totality of your content. In this sense, when scanning the text, it offers points that should be modified to improve the quality of the material.
The paid version, in addition to analytics, helps in targeting and copying social sharing by both the digital marketer and other profiles.
5. Buzzsumo
Off the list of the best tools for content strategy any marketing professional should know, Buzzsumo is a content search software on the top consumed content.
This way, it will enable strategies to meet up with what has been shared the most on social networks.
You know when something goes viral, several brands piggyback off the subject being talked about? It’s to know what that subject is that Buzzsumo shall be used.
It would also enable one to look up influencer profiles that will be ready to share your content for your brand.
We’ve talked about how content marketing tools continue to evolve. And how they get updated and sometimes wholly changed as changes in platforms and algorithms come about.
But these 5 tools are always growing and evolving. That’s why, as a result of this, digital marketers are in a position to use it to help them develop an earned network.
Was any of these tools familiar to you? Have you used it? Tell us here in the comments!
