Being on the internet goes far beyond posting on social media and creating a website. You will learn here how to do a digital marketing plan and see working by Guilherme da Luz, a digital marketing and SEO specialist for global companies that include Microsoft, Babbel, and Wondershare.
Having a business and using the internet’s full potential to promote your products and services seems simple. After all, everyone who has ever had contact with a social network, for example, can advertise your company to their circle of virtual friends.
However, it is ubiquitous to see companies that do not use digital marketing or making mistakes that can cause damage instead of bringing positive results.
One of the main reasons is the lack of a digital marketing plan. When this planning is not done or done wrongly, the probability of bringing positive results is very low.
How to do a Digital Marketing Plan
Digital marketing is nothing more than planning the actions performed in a virtual environment to promote the company’s services and products. It is what will guide the company’s objective on the internet.
And a good plan depends on understanding the peculiar characteristics of the enterprise. Check out some essential points here that should be part of your strategies!
1. Research Phase
The basis of good digital marketing planning is research. At this point, you will outline the objectives and analyze the market opportunities. Consider the scenario in which your company will operate, and analyze your competitors and how they are performing on the internet.
Thus, you can identify faults and deficiencies of your competitors, as well as avoid repeated content for the public. It is also essential to identify your audience, so you can adapt the communication of your content so that the message reaches them more clearly.
2. Action plan
In this phase, you will define the channels that will be worked on in your campaigns according to the objectives outlined in the research phase, considering the competition and the specified target audience.
Create content for your campaign, deciding what to advertise and in what format that content will reach your audience. At this stage, as peculiarities of each channel, that is, work the best of each platform.
For social networks, analyze the format that works best for each of them. For example, Instagram is a visual network, so content must be delivered in image and video format.
A good example also has a YouTube channel with content aimed at your page’s segment, which is attractive to the user. In other words, invest in videos that bring relevant information, such as tips and news, and that answer questions.
The Gluz Digital agency, for example, works on digital marketing strategies for the SeguroAuto.org channel. In addition to offering what the user is looking for, whether with videos defined as insurance price tables for different vehicle models, insurance classification, or tips on how to hire cheaper insurance, in addition to other relevant subjects, the agency invests in SEO in the description of videos.
Check the result by the number of users subscribed, likes, and views on one of the videos:
3. Data monitoring
One of the essential parts of digital marketing planning is tracking data. Once the campaign is active, it is necessary to follow the indicators to verify the strengths and weaknesses of the actions.
It is possible to monitor the number of hits on the sites, the most accessed pages, and the origin of each visit to the site. To monitor website data, there are several free platforms, such as Google Analytics.
Social networks offer monitoring and reports with relevant data, such as followers, likes, shares, and reach.
With all the data collected, it is possible to configure the settings so that a campaign brings more and more positive results.
See below an example of one of Gluz Digital’s clients and its evolution in Google Analytics:
- Down, the survey includes the development of the page in the period of one year, April 2020 to April 2021, with organic traffic. Note how the website evolved after Gluz Digital’s SEO and Digital Marketing strategies:
SEO: the key to good search engine positioning
SEO: the key to good search engine positioningThe key to being well placed in searches is a concern with SEO. It is proven that ordinary users go for the first three pages of search engine results.
So being placements help in organic traffic to your site, bringing in potential customers without investing in paid ads.
The SEO practices applied to your content will help search engines find your website more easily, understanding that it is relevant to their search. Considering your website’s company, the search engines positioned you in the first results.
The practices involve the SEO strategy, such as the choice of keywords addressed in the content, site structure, presence of images, page loading speed, and text structure, among others.
Check below an example of Gluz Digital when applying SEO strategies on the website of one of its clients within the digital marketing planning. See that competing with large companies and staying ahead with solid keywords is possible.
- Below, the example is for a Google search with the keyword ‘ best-known insurers.’ The investigation shows Smartia Seguros in the zero position and SeguroAuto.org in the first position. Both Gluz customers:
- SeguroAuto.org, a client of Gluz Digital, appears in the first, second, and third position in the video indication on YouTube for the exact keyword search. These highlights result from the SEO strategies in the video description, title, tags, and others. Look:
So, now you know the importance of having a digital marketing plan and investing in SEO strategies to rank. In addition, he also saw how to measure the results.
See here which strategies you are applying on your website that are giving positive results!
