Want to generate identification and engagement for your page? Invest in brand history. Here’s how to create good Brand storytelling!
If you had to tell your story, how would you do it? Where he was born, lived, where he studied, and how he chose his profession and his first love. All of this is part of your story or your Storytelling.
Like people, brands also have stories that deserve to be told. Brand storytelling is one of the most used branding strategies by companies that attract public attention.
Brands also want to share details, such as their origins, important people who crossed their path, visions, and missions. Telling this story can be the best way to connect with your audience being a way to compete with the big companies in today’s vast market.
What is brand storytelling?
Creating narratives to communicate and showcase your brand identity as well as connect with your audience is called brand storytelling. The story of your brand is one of the foundations of branding. It encompasses several factors such as the brand’s personality, values, purpose, culture, construction, mission, and vision.
Brand storytelling not only tells how the company got there but is also being built in the present, on a day-to-day basis, in the decisions it makes in its daily life.
It’s not just about telling the story on your website’s “About Us” page. This area of branding uses the techniques of Storytelling, or Storytelling, to tell the audience engagingly.
Benefits of brand storytelling
1. Engagement
Brand storytelling inserts the audience into the story as if they were part of it. This generates engagement, as people feel close to the brand.
Therefore, it is also an excellent strategy to generate qualified leads.
2. Makes the brand more humanized
The whole idea of brand storytelling is to show that brands have history and personality, just like people. They go through difficulties, celebrate achievements, have values that base their decisions, humanize the brand, and awaken empathy.
3. Generates connection with the public
Brand storytelling can arouse emotions, making the audience connect deeply with your brand.
4. Makes the brand more attractive
In addition to telling about achievements, brand storytelling tells about obstacles, failures, difficulties, and pain, increasing the brand’s attractiveness. To err is human, and showing brands mistakes makes them more authentic and human.
Tips for creating your brand’s brand storytelling
To build good Storytelling, you need to adapt it to your content. So consider:
- Structure the narrative: include the introduction, development, and conclusion clearly and;
- Use creativity combined with truth: you must be creative and true simultaneously. Of course, your story won’t be a copy of your real life, but it shouldn’t be a fairy tale full of magic either;
- Work on emotions: Be sure to focus on the emotional aspects of your text. But, be careful in the way you present them throughout the text, which must always follow with positive emotions;
- Strike a balance: This pertains to your content, as romanticizing the story can alienate your audience. Just as being hasty won’t engage you either.
How about being inspired by the Hero’s Journey, do you know?
Here are some tips that will help you!
1. The protagonist of Storytelling is not the brand.
The first step to telling your story is understanding that your protagonist is your audience, not your brand. Storytelling is a tool where your brand will connect with your audience emotionally, not with a story that doesn’t interest them.
People will connect with your brand because they like and identify with the story, such as the story of overcoming your company, the mistakes, failures, and obstacles overcome.
2. Speak your purpose
More and more people seek to consume products from brands with essence, with purpose, seeking to connect with the brand. Marketing today has undergone a revolution: brands put themselves in people’s shoes, committing to represent them and their pains and desires.
By doing this correctly, the brand wins the attention of its audience and consumers’ trust. Aligning the values and the brand with the current needs in the world can positively affect people, showing a solution to their problems.
3. Tell your story in the best way.
For that:
- Know who your audience is;
- What story will you tell him?
- The brand’s reason for telling its experiences;
- Choose the correct timing, message format, and in which channel you will reach your audience.
By defining these factors well, brand storytelling can bring many benefits and win customers for your brand.
Conclusion
In communication, Storytelling offers several benefits and a great positive impact on a single message. But, it is important to remember that this technique is increasingly used to show the brand identity.
Thus, it also becomes a competitive tool for marketing and communication. It is also important to know that many aspects make Storytelling relevant, such as tangibles and intangibles.
Therefore, always consider that some are directly related to the consumer, while others to reputation and image assets. We can mention the main ones: guide the public, arouse emotion, and generate identification and customer loyalty.
So, ready to create good brand storytelling?
