Hundreds of users have an account on at least one network that can be used to your advantage to increase traffic to your website. Learn how to use social media to generate more traffic to your site!
How often do you access social media a day? Have you ever imagined using this technique, so common in people’s daily lives, to increase traffic to your website?
Social media has a great impact on generating visits to a website due to its relevance in our daily lives.
Over the past years, more and more users have turned to social media to absorb content. Thus, consuming, entertaining and informing have had significant changes.
In this sense, the social network manager needs good media planning to use the tools already inserted in most people’s daily lives.
With good management of social networks, it is possible to increase website traffic. Redirecting and keeping the public within a platform itself or the company.
So, learn how to convert all the engagement obtained by media planning to increase traffic to the page.
1. Learn where to publish
The first step to succeed with publications, especially with content that they sell, that is, that they can increase sales in e-commerce, is knowing where to post.
Although there are a variety of social media, to increase visitors to the website, you need to know which one or which ones to use. To do this, set your goals and get to know your target audience in depth.
Instead of looking for answers on the platform itself, internally recognize your brand and the goals you want to achieve.
Although social networks are generally free, managing social networks takes a lot of time. The content needs to be relevant and important – otherwise, it does not result in attracting new visitors. So keep your goals in mind to choose the ideal network. For example, companies that focus on B2B are more successful using LinkedIn, while consumer information is more successful on Instagram or Facebook.
Moreover, it is important to focus on where most of your persona is concentrated.
In short, it is only worth creating an account on some networks. Many places to post end up corrupting media planning.
When choosing your platform, focus on using all available resources to achieve your goals.
2. Discover the best time to spread the words
After knowing which social media best suits your brand, you need to know when to post to boost website traffic.
Besides knowing the best time for disclosure, the social network manager needs to know the frequency of posts needed.
In this sense, success comes with in-depth media planning. Making disclosures occur during peak sharing hours. This is the main function to enhance posts and increase website traffic.
A social network manager can use software, as a social network manager, where it is possible to schedule posts. Thus, in case of unforeseen circumstances, the content is published normally.
3. Focus on content
Social media should be used as a strategic tool to increase website traffic. Posts must be measurable, attainable, relevant, specific and with a fixed term.
Media planning is a guide. Currently, users of social networks create many trends that can be used if it represents your brand.
It is important to note that the objective does not change, but the ways to achieve it can be improved.
Content from the website or social media needs to respond to a user’s need or doubt. Thus, the person who accesses your material needs to consider that he is absorbing knowledge from a specialist.
For this, it is possible to use different media and formats. But, always cherish relevant and quality content.
4. Create differentiated and multimedia content
To always be inspired or even more easily identify which type of content is of quality or not, always try to consume a wide variety of content.
As you increase the consumption of diverse content, you also increase your repertoire and ability to produce content from different areas and niches.
Being a consumer of varied content will help you produce your own content more.
5. Interaction contributes to increasing website traffic
Speaking of proximity to the public, whenever possible, interact with them. Interaction is the best way to convert the public from social media to increase website traffic.
The consumer faithfully believes that social networks bring people closer to people, whether public, private or legal.
In this sense, it allows people to clear up their doubts. Create a moment in media planning to answer comments and questions.
Moreover, the social media manager can take action to leverage engagement. Tenders, for example, are widely used and generate good results.
Finally, remember to use the network’s tools, including direct links to your website or the share option to post to social networks.
To help you, we selected some actions that the Gluz Digital team has been developing that brought an excellent return to the site. Look!
Ask questions in Facebook posts
An excellent way to interact with users is to add interesting questions that encourage engagement on the page. With a focus on your niche, create posts with questions, such as the example in the image above, from Smartia Seguros’ Facebook page.
In this, the Gluz team leads the user to click on the image to determine how car insurance is calculated. When he clicks, he goes straight to the company’s blog, where he also finds a CTA, which helps to generate readers in leads.
In addition to the interaction on the social network itself, it is possible to get the user to their website, thus increasing the chances of purchasing products or services. Find a subject that converts with your service, instigating the persona to click on the redirected image for your post on the website.
Create videos on YouTube and optimize them
Having a YouTube video in the top positions of search engines greatly increases website traffic. But, it is important to include links in the video description for your website.
Use strong, secondary keywords when creating your little text. There are many tools to access keyword data, and that will help you make an ideal selection for ranking.
Add relevant links to your website, instigating the user to want to click and complement the information passed in the video.
Know that the Google robot cannot read the video but the description. So make the most of the more than 5,000 characters available.
Remember to use the keyword in the video’s name when saving it to your computer before uploading the content. Invest in a flashy title and naturally place the main keyword.
Use the right tags and keep them in all posted videos. For this, you can see which ones are used in the videos of competitors and which attract many views.
If the video has many hits, the chances of winning multiple visits to your site will be greater.
Below an example of a video optimized by our team for one of the customers, SeguroAuto.org:
Note the inclusion of the keyword, one of the strongest for the niche, “Best insurers”. In addition to the title, the video has a brief description that appears before ‘Show more’, which inspires the user to click to read more about the video.
Afterwards, the team added a brief description using several main and secondary keywords. This contributed a lot to the number of views, which were almost 40 thousand until the date of our survey.
Therefore, the video drew the attention in search engines, attracting users who also chose to read the description and click on the links to the website:
Make attractive posts on Instagram
Depending on your niche, choose an interesting topic and arouse the user’s curiosity to want to know more. Take advantage and leave your website URL so you can get more information, so your page will have more traffic.
Use the most relevant hashtags, always following the limit according to the relevance of your profile. Invest in clear and objective images. After all, a well-made post on Instagram draws more attention and generates more interaction. Thus, it ends up contributing to taking users to your website.
Automate your Pinterest activities
You can be a social media expert by using Pinterest to attract users to your website. Once you create your profile, invest in optimizing your publications.
Select some folders with titles and descriptions that contain strong keywords for your niche. Know that this will help your publications to be found in search engines. After all, you will first need to get visits within the platform to increase website traffic.
As you saw in the image above, our team created the account of one of Gluz’s customers using the brand name. This helps to strengthen the brand and SEO.
Also, describe the biography in a nutshell, as it will be the postcard for your profile. Focus on objectivity, informing about interests and performance.
Afterwards, add your website to your Pinterest account, strengthening your page and allowing you to obtain Analytics data. Know that this also helps a lot in your marketing strategy.
And when we talk about Pinterest, images come to mind. Therefore, optimize descriptions and titles and use relevant hashtags. Bet on the most important function for your website, which is to use links in Pins when adding an image. This helps a lot to generate qualified traffic and leads.
These are some practical examples we apply to increase website traffic through social media. Each action has contributed a lot to the access to the client’s website, but it is important to develop their strategies carefully.
Undoubtedly, using these actions and increasing website traffic makes it feasible for the user to stay longer accessing their content. And if this is relevant, there will be a recurrence of access, directly impacting the success of your page.
