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Generating qualified leads is essential for any business that wants to sell more. And, to help you with the task, we have separated the 7 best lead magnets!
When attracting potential customers to your business, you cannot fail to mention lead generation as an indispensable strategy. The correct use of Leads in your company will certainly bring good results when linked to digital marketing strategies.
But what exactly are Leads? Leads are potential customers who have left contact information such as name, email or phone number in exchange for a service and reward offered by the company.
One of the most well-known ways of generating leads is through lead magnets. The “lead magnet” is the free service and reward you offer your potential customers in exchange for their personal information.
Lead magnets for lead generation
1. Landing Pages
The practice of landing pages is another digital marketing strategy widely used to increase lead capture.
The term can be translated as “landing page” or “landing page”, as it aims to direct a visitor to your website or blog through Google search engines to the lead.
Landing pages are usually simpler (little text and direct information) and aimed at converting the visitor to the optimized content offered as a lead. They work as a “funnel” when directing your potential customer’s attention to exchanging contact information.
2. Ebook and Guides
Making ebooks and guides available is perhaps the most popular lead generation form.
Ebooks are a format that is much loved and used by many users. Therefore, offering this service for free in exchange for a contact email, for example, is already a way to generate leads and capture new potential customers for your business.
Try to make available ebooks and guides that can attract new clients’ interest, something that this client can deem useful and add value.
3. Popup Form
The popup form appears on selected pages and is a good option for capturing data from potential customers. There are several ways to utilize a popup on your website or blog, but the form format is one of the most used to generate qualified leads.
A good tip is to insert the popup form centrally, especially when a visitor is about to leave your page.
The form reminder can retrieve that prospect before he closes the tab and can encourage him to fill in his contact details.
4. Infographics
With concise information combined with images, infographics are complete content and a great option for capturing leads.
Therefore, this visual resource is also widely used as a lead magnet for info products. A good infographic should be able to grab your prospect’s attention and give them all the information they need to know before providing their data in exchange for a reward.
The great popularity of this format should also be taken advantage of and taken into account when nurturing leads to your business.
5. CTAs
Just like landing pages, knowing how to use CTAs to your advantage is a lead magnet for lead generation.
CTAs are an acronym for “Call To Action”, which translates to a “call to action”. CTAs communicate to your user the action you expect from them.
In the case of digital marketing and lead capture, this action would encourage your visitor to provide their contact information in exchange for the service offered. You can use the CTA as a popup, in large letters and with a visual highlight.
This strategy can also direct your visitors to landing pages and checkout.
6. Spreadsheet Templates and Templates
The use of tools such as ready-made spreadsheet templates has become increasingly popular in everyday life. After all, we are always looking for new ways to organize daily tasks and demands.
Like the assorted form templates (which even exist on Google Forms), these ready-made spreadsheet templates are ideal for lead generation. By offering this service in return to your potential customers, you will show new ways to be productive and organized, which will catch the attention of those who visit your page.
You can make calendars, expense sheets, digital planners and much more available.
7. Quiz
The quiz or quiz format is also a format that draws a lot of public attention.
An example of the success of this format is the popularity of Buzzfeed quizzes. Thus, you can ask your visitor to provide their data before starting the quiz or until the end.
The most important thing is to use questions that can attract customers, which has also made it very common to use humour in questions to keep a light and friendly tone with your potential customer.
With the correct use of some of these lead magnets, you can increase lead generation for your business. This digital marketing strategy makes it possible to capture potential customers for your company, increase your audience and even have more chances of sales.
So always invest in strategies that can generate qualified leads, and keep applying digital marketing techniques to increase your chances of success!
Real examples of lead magnets that are successful for our team
Our agency, Gluz Digital, works with several clients, and our team performs different services, focusing on improving the position of the sites. Regarding the strategies applied to attract customers, check out some of our experiences using the following lead magnets below:
How to use the ebook to generate leads
Image: Smartia Seguros
We prepare different ebooks for our customers, with themes and content focused on the target audience. For example, for the Smartia Seguros website, which works in partnership with brokers of different types of insurance, we focused on a very attractive topic for the auto insurance niche, as you can see below:
We worked on creating the ebook, from the choice of layout and elaboration of the content to the action button. It is important that your company also performs all the steps and monitors the accesses and the information collected.
We added several callouts between the contents with different internal links in the example above. In addition to helping to complement the reading, we also generated visits to different pages. But if you use this strategy, include only useful links, so you don’t get penalized by Google.
For this action, the focus was to attract the reader to carry out the auto insurance quote, which is why we included several calls in the material. Here’s how we finished the ebook:
Infographics are excellent ways to present your product or service
As a visual option to present your product or service, opting for an infographic is an excellent way to attract and generate leads. The company can insert a few visually attractive information and interesting details of what it sells to customers.
For you to understand, let’s use as an example the strategy to capture leads that we use on the website of one of our clients, PlanoDeSaude.net.
The site has partnerships with brokers of health plans and dental plans. Thus, one of its goals is to attract readers and make them interested in hiring a dental plan.
So, by betting on an infographic, we managed to have visually attractive material with drawings and useful information. In this, the reader can ask questions and understand the advantages of hiring a dental plan. Check it out below:
In the end, we included a call to action, in which the reader clicks and can quote the dental plan. Thus, if interested, he fills in the requested information and waits for a broker to contact him to finalize the contract.
Use CTAs to turn your users into customers
Investing in a Call to Action is one of the strategies most applied by our team in attracting customers. As we publish content on some of our client’s websites, we invest heavily in calls and call-to-action buttons.
When applying this marketing strategy, use formatting that ensures the CTA stands out visually. At Gluz, we chose phrases in the middle of the content and also different icons that lead the reader to carry out the purchase action.
For example, for our client SeguroAuto.org, we focused on enticing the user to fill out the car insurance quote form. After all, the site’s purpose is to generate leads for brokers who have partnerships with several of the best insurance companies.
Thus, the reader enjoys useful content, with tips, information, tables and others, and is naturally attracted to quote vehicle insurance.
Here are some examples that we apply and that contribute a lot to lead generation:
Example 1:
Note that we have inserted the CTA with the call-to-action in the middle of the content but also with call-to-action buttons. Among them, ‘Simulate insurance’ takes the reader to the insurance quote page for cars, motorcycles and other vehicles.
Example 2:
Still, in the same content, we added another call to action in the middle of the content. In addition, on the side, we have included two CTA buttons.
The first offers tips for users to find the best type of auto insurance according to their needs. But the second direct you to the quote form, where you can simulate the insurance of cars, motorcycles, trucks or others.
Example 3:
As the sample content is about ‘car insurance tables’, it was possible to include other CTAs without harming the page layout. Depending on the vehicle model, the reader is directed to a specific page by clicking on them. Here, you’ll find useful details about your car model insurance and the CTA for quoting protection.
Overall, it’s important not to clutter the page, giving the impression that you’re urging the user to click on the call to action. Use creative methods that grab the reader’s attention naturally.
In our experience, using CTAs is essential for attracting and generating leads. After all, we got a very good conversion rate with this practice.
Invest in a Quiz to generate leads
As you saw above, the quiz is a format that attracts the reader as long as you work on the images, content and size. We have already invested in this strategy, which has yielded positive results.
For our client, SeguroAuto.org, we selected 9 questions and added attractive images and options close to users’ reality. Thus, we got the participation of many readers who, in the end, obtained useful information on how to choose the ideal auto insurance:
In addition, we included calls so the user could carry out an insurance quote. Thus, turning the user into a potential customer for partner brokers.
Therefore, it is possible to invest in quizzes to attract potential customers, and our example shows this tool’s effectiveness. But be sure to bet on attractive calls to get the information you want.
After all, this can only be an excellent lead magnet if you know how to make the most of it. See how we use it:
So, ready to bet on the best lead magnets to capture customers? Have you invested in any of them in lead generation?
