Link building is one of the strategies of digital marketing. But to ensure good results, there are link building errors that you need to avoid. Understand!
In digital marketing there are several strategies to achieve good results, one of which is link building. However, you need to be very careful not to make link building mistakes that harm your page.
In fact, when it comes to increasing organic traffic and rank your business on Google, the link building strategy is always remembered.
With the right actions, you can promote website optimization, domain authority and relevance to your content, ensuring a good reach for the target audience.
But how can we not make mistakes in this strategy? Next, check out 5 link building errors that can influence your page’s value for Google.
Main link building errors that should be avoided
1. Be careful when using guest posts
Among the SEO techniques ( Search Engine Optimization ) and link building, guest post is one of the ways to enhance the organic traffic.
As the guest post is characterized by the publication of content on another website and / or blog, it is necessary to be very careful. First of all, it is necessary to check if the partner page also has quality content and has authority value.
These two aspects are crucial to ranking in a good position on Google, and cannot be ignored. By creating a guest post partnership with a blog that does not generate any valuable content, your page may lose positions in the ranking.
Not to mention that it directly implies the loss of authority of the website. So, in order not to lose the influence of your entire domain on the web, avoid link building errors like this.
2. Outreach should be used to the right extent
Outreach is one of the SEO strategies that has gained a lot of notoriety. The practice is to place your brand in front of relevant sources in order to increase the amount of reach of your products.
Thus, it is also known as influence marketing or reach. Every successful company or brand has people and / or entities of influence that value its content.
For example, this technique can be used with the guest post to expand the reach of your content. However, a very detailed analysis of the best influencers that can be associated with your brand must also be made.
This is a way to avoid link building errors and prevent your page from being associated with unquality content.
3. Use the anchor text correctly
When it comes to backlinks, anchor text is an essential element. It is the perceptible text in a link in order to direct the user to another page.
That is, it is in the anchor text that we can find a synthesis of the content that will be seen through the link. The technique is simple to develop, but you need to pay close attention to not making link building mistakes.
The basis of all anchor text should be to build a natural connection between the subject addressed and the landing page. Thus, it is necessary to ensure that it is succinct and has a direct relationship with the content.
This is a way to demonstrate to Google that you are citing quality content. That is, it is another way to guarantee authority for your page.
4. Do not use purchased links
Unfortunately, buying and selling links is still very common. If you want to ensure that Google identifies your page as valuable content, avoid link building errors like that.
With each new update, Google’s ranking criteria value content that can be natural. In this way, the purchase and sale of links goes in the opposite direction. There is an exception to the NoFollow tag, used to indicate that the link has not been manipulated.
Therefore, the seeker is increasingly able to identify this practice with ease and the consequences are not good. Your page will be dropped from its position and the domain of the website will be assigned a negative value.
This practice is also known as black hat SEO. Of all link building errors, this should perhaps be one of the most avoided.
5. Avoid using tools to create links
If you don’t know the nuances of a link building strategy in depth, you can misuse tools.
This is the case with tools to create links, no matter how much they were used in the beginning. Now, this practice has become one of the easiest to identify by Google.
The search engine recognizes these devices as spam and penalizes your page, which means being dropped from your position. Tools can be used to monitor and highlight your links, but not for creation.
Make sure you don’t make link building mistakes like that and have your website downgraded by carelessness.
How we managed to leverage our customers’ position on Google with link building strategies
Among the actions developed by our team to better position our customers’ page is the link building strategy. But, to achieve the result we hope for, we focus on:
1. Prospect sites for link-building
The sites that are in the top positions of the search engines show more confidence and authority in the matter. Therefore, investing in a partnership with these portals is a correct strategy.
But, do a search for the subject you want and select only the portals with relevant content for your page. To do this, count on specific tools, such as MOZ, and analyze the portal to get successful partnerships for link building actions.
2. Develop the best strategies
To develop the best link building strategies, it is necessary to evaluate the metrics of the portal that wants to make a partnership. Among them, evaluate the DA ( Domain Authority ), Spam Score, Page Authority and the DR ( Domain Rating ).
These metrics are important to achieve a good indicator and to better build link building for your portal. But, to achieve results, our team doesn’t just focus on that. Among other considerations for link building strategies are:
- Analysis of backlinks from competing sites: so we are on top of everything that really works. In addition, when finding the best links from competitors, we contacted the editor for a possible partnership;
- Guest blogging: we look for blogs that can bring traffic to our customers’ portals;
- Secure sources: we use only sources of links from trusted sites;
- Among others.
3. Apply the Outreach SEO method
Investing in the Outreach SEO method, or dissemination, is to ensure greater visibility for your website, gaining space in link building. After all, SEO techniques help to position your page on search engines. Therefore, outreach will disseminate it through its guest post partnerships.
So, focusing on SEO Outreach is to improve your positioning on Google, increasing your traffic. But, for better action, perform some analyzes, such as traffic volume, keywords and the relevance of the content.
4. Measure Link Building results
After selecting the best link building actions and putting them into practice, it is important to measure the results. For this, you can count on Google Analytics and assess the source of access to your portal.
So, understand if the guest post produced for a given partner is accessing your page and how many there are. In addition, you can check how many external and internal links point to your site through the Google Search Console.
After all, after all the planning and execution of your guest post strategies, it is essential to check if you are bringing results or not. In addition to using Analytics and Google Search Console, you can also count on Semrush. Thus, with these tools, you can follow the KPIs, such as:
- How much increase in the organic visibility of the campaign pages obtained;
- Number of organic clicks on terms without the mark;
- Number of backlinks you have purchased for your page, be it the general website or those of the campaign;
- Measurement of the increase in the authority of your domain;
- Among others.
As much as there are other link building errors, these are one of the main ones that you must be very careful about.
After all, to ensure that your SEO strategies bring good results, you need to use creativity and appropriate tools.
Therefore, any practice should be used with caution and to the right extent. So, prepared to achieve the best results through link building strategies?
