Understand what your business can gain by having a team specializing in SEO and ranking on Google. See how our SEO consultants can help you!
When ranking on Google, you need to understand there is no recipe. After all, more than 100 ranking criteria demonstrate how the searcher considers several factors.
Thus, SEO consultants need to work following a perfect formula. There are ways to develop smart marketing to realize the best possibilities for a customer or business.
Therefore, SEO consulting is based on a lot of observation and experimentation.
What does SEO consulting include?
In SEO consulting, strategies are used to position your website on the first search pages.
A consulting team must be able to articulate different points of analysis and observation to ensure the best strategy.
This way, through SEO strategies, our team of experts manages to rank your business website on Google.
We’ve put together some SEO consulting steps that help you rank on Google so you can see how our work works. Check out!
The use of keywords
The use of keywords can never be disregarded.
The term users use most when looking for solutions on Google is the keyword. We can see the keywords like a bridge linking its content directly to what the public is looking for.
Thus, SEO consultants must study all possible content about that term. You can start by checking the customer’s choices for keywords.
Whether they are realistic terms, whether the customer accepts suggestions for topics or what the business wants to rank on Google. For this, there are also SEO tools capable of helping in choosing suitable keywords.
A good example is the Google Search Console, a feature created to help monitor traffic and website performance. This tool lets you know how Google views your page and is critical to checking strategies.
User experience (UX)
In addition to using keywords, it is also important to analyze the set of a page as a whole. There needs to be more than just changing the most sought-after terms to support a good digital marketing strategy.
In this regard, elements such as the user experience and UX must be considered. The expression “user experience” refers to how users interact with a service or product.
In this sense, it is necessary to evaluate components such as:
- Page loading: users usually only stay on sites that take up to 2 seconds to load.
- Adaptability: due to the varied access of devices, whether by computer, smartphone or tablet, it is necessary that your page can be adapted to different screen formats.
- Drowsiness: can the user find all the most important information on the website? Make sure you can easily navigate through all sections of the page.
- Accessibility: the website must have resources accessible to everyone, with the possibility of audio description and other tools.
The UX criteria are also important to rank on Google, as it is necessary to prioritize the user experience.
Google Analytics (GA)
Another important tool in SEO consulting is Google Analytics.
This feature is free and was developed to evaluate Google’s marketing monitoring. Thus, you can collect data from websites and applications for traffic, access, device and more analysis.
The great advantage of this tool is the possibility of optimizing pages through the results of metrics obtained. Through the results, it is possible to outline efficient marketing strategies for the growth of your business.
On the other hand, it is also important to check rejection rates or techniques that cannot generate results. This feature is essential for SEO consultants to use accurate data in planning.
Remember a tip: you can transfer the collected data to Google Sheets and check the evolution of your page.
How our SEO consultants can help your business rank on Google
With a team of professionals specialized in digital marketing, Gluz Digital has much experience contributing portals from different niches to win the top positions on Google.
Our SEO consultants carry out an analysis of each client’s portal according to the partnership. We generate at most 50 million organic visitors on our customers’ portals.
We generate more than 5 million organic leads in health insurance, automotive insurance, and others. In addition, we put our customers’ portals in front of major brands in search engines for the same niche.
It is worth mentioning that we do not work only with portals in the national market. Among our customers are the Babbel, ExpressVPN, Microsoft, Memphis Tour and others brands.
For each client, we develop SEO projects and personalized content marketing. Thus, we can contribute so that they can achieve the best results.
Among the services offered by SEO consulting are the practices:
Diagnosis and action plan
By doing a performance analysis, we could observe how the work is done. With a performance evaluation, we identified the pages that need to be removed, errors, high spam scores, pages that point to malicious links and other problems, solving them or delivering the report of what needs to be done.
Thus, we contribute to the ‘cleaning’ of the website, helping the brand be found in search engines and reducing the rejection rate. In addition, this report identifies the main strategies to be implemented and what the results can bring in the short, medium and long term.
Search engine optimization
Our consultants are always attentive to changes and understand Google guidelines, especially. After all, the biggest search engine always updates its algorithm, which ranks the portals in the best positions.
Therefore, content optimization is essential for your website to be on the front page of Google. And that’s where our team comes in. We work with the main SEO tools and resources essential to optimize your content.
Analysis of the main strategies to implement
By relying on our SEO consultants, your company will have a team ready to place your page in the top positions in search engines. Among the strategies adopted, we analyzed competitors to identify how they apply SEO strategies.
Among the points evaluated are identifying the keywords used, SEO optimization and others. In addition, we also perform keyword mapping so that potential customers find your brand.
After visualizing the weaknesses and strengths of the competition, we can outline sure opportunities to be ahead. Our focus is to make your page receive more organic visits and qualified leads.
SEO On Page
This is one of the main practices of SEO consultants. That is, optimize content for users and search engines.
Among the functions performed by SEO analysts are:
- Title optimization and meta description;
- Keyword analysis: selection of the most relevant, according to the brand segment;
- Content optimization: internal and external links, images, tags, etc;
- Among others.
SEO Off Page
This is the SEO strategy that takes place outside your page. Our SEO consulting team is responsible for the entire link-building strategy.
Therefore, we focus on creating backlinks, always working in a successful partnership with strong portals. Thus, these external actions contribute to increasing the relevance of our client’s portal. As a result, traffic to the page increases.
See below for a strong link-building partnership that we have achieved with one of our customers:
In the image, we highlight the backlink to our client Smartia Seguros’ website, in a portal with excellent metrics. To achieve this type of partnership, it is important to have specialized professionals, such as our link-building prospecting team.
Content production
Our team of SEO consultants are expert in content strategies. They identify guidelines, main and secondary keywords, and formats suitable for each audience.
Our consultants develop all the planning for the writing team to create content optimized for search engines. As a result, there is an increase in organic page traffic, making the company more relevant in search engines.
Examples of work developed by our team
As reported above, we work with different portals, both in the national and international markets. Below, check out two of the portals where we develop SEO actions:
Microsoft (Optimization)
For Microsoft, we work on optimizing meta titles and meta descriptions. But why is this an important job?
When investing in content strategy, your goal is to highlight the page on Google. However, more is needed to be among the first results, and it is necessary to draw the attention of your target audience.
By developing a brief description of your content, you will be helping the reader understand what the page offers. So this is an important resource to convince you to click.
And having experts on the subject will help to attract more visitors to your website. Here’s an example of how we work for Microsoft:
In the image, it is possible to observe that our team was able to insert important keywords in the goal description. They are teamwork, collaboration, Teams, video conferencing and file sharing.
But note that more is needed to enter keywords just because they have a high search volume. It is important that they make sense and are not forced.
In addition, observe the number of characters inserted so as not to exceed the limit and make the meta description appear with an ellipsis ( … ). Most importantly, create a call to action and build the description to attract the reader’s attention.
Inserting different SEO actions in our work with Wondershare, we contribute to the evolution of the page in organic traffic in Brazil.
We have been maintaining the partnership with the brand since 2020, elaborating and putting into practice several content strategies. See below how organic page traffic has evolved in the past 2 years:
As you can see from the image above, organic traffic has been increasing over the past few years. This result is a reflection of the SEO actions developed by our team.
Invest in an SEO consultancy
Now that you know why you invest in SEO consulting, our team can help you! When running a business to rank on Google, you need planning and strategies that bring feedback.
Therefore, working with SEO consultants to grow your business is essential.
Enter in contact us and know more!
