Link Building is the name of a strategy that can put your page among the top positions in Google searches. But how to evaluate the best portals for guest posting? Find out how to get successful partnerships for link-building!
Link building is one of the most critical SEO (Search Engine Optimization) techniques. Alongside the use of keywords, internal and external link-building cannot be ignored or seen as indispensable.
Building a page’s external and internal links is essential for organic growth. Moreover, this practice allows the website readers to access similar content that arouses their interest.
The specialized portals for creating backlinks are as important as the link-building strategy. Each of these platforms is an important companion in your digital marketing.
Do you want to know how to get successful partnerships for link building? Check it out below!
What is Link Building?
Before digging for the best portals in Brazil for link building, it is necessary to understand what this strategy represents.
Link building can be defined as using SEO techniques to develop links so that your page or company is among the first search results on the Google search engine.
The performance of your web page in Google’s search engines makes it possible to determine the importance of your content and be present in the first results.
The link-building strategy can be considered as inserting internal or external links to the developed content. Between internal and external links, the latter is even more important and can be called backlinks or link networks.
Outbound or inbound links are essential for the robot to identify your page as relevant or as a producer of quality content. A relevant page confers authority value, contributing to Google’s ranking metrics.
The value of authority comes precisely from the perception that different sources with references and credibility are citing your page.
It is not enough just to be referenced on different sites; this source must be reliable and have a good content strategy.
Link Building vs Off-Page SEO: Differences
In general, link building and off-page SEO are similar and complementary terms, but they are different. Off-page SEO can be interpreted as a set of strategies outside your webpage.
While off-page SEO can be considered a way to build backlinks, link building is a part of building links in networks. Therefore, link building can be much more effective when combining off-page and on-page SEO.
When inserting links, link building is part of off-page SEO practices. In this sense, link building is a way to drive organic traffic to your page through search engines.
How to do Link Building on your page?
As link building is a technique to increase the reputation and authority of your website, you cannot choose or insert rondom links on your page.
It is necessary to consider factors such as topics addressed, security and authority of the site, for example. Thus, the insertion of link-building and backlinks on your page must be done from a series of appropriate factors.
1. Partners for backlinks
As using backlinks is one of the most important link-building techniques, it is very interesting that you can establish partnerships for backlinks with sites with relevant content for your page.
Sometimes, finding reliable sites to produce links can be difficult, especially when you don’t have control over what a third-party site will produce.
Despite the apparent difficulty, some tools can help you in this search. For this query, you can use two specific indicators from Moz, an SEO-oriented analytics platform.
It’s very simple when you access Moz’s Link Explorer tool; you have access to the Domain Authority (DA) and Page Authority (PA) indicators. Each of these indicators simulates Google’s algorithm, assigning grades from 0 to 100 about the authority of each site.
You can also check out good partners for backlinks through the pages with the best position by Google. These pages usually dominate the best positions for keywords, in addition to producing diversified and quality content.
2. Guest Post
Guest posting is a very famous practice in link-building strategy. Therefore, it is common to use guest posts to promote backlinks after finding successful partnerships.
Thus, a guest post is nothing more than inviting someone to write on a blog or website. This exchange generates the possibility of backlinks between partner pages.
But remember, it’s not enough just to invite a guest to write on your page or blog. The guest post must be of interest to its visitors and readers since it is precisely this aspect that can allow the backlink inserted in the text to be effective.
It is also always important to pay attention to the production of quality content with themes similar to those on your page and with good domain authority.
3. Regular content production
In addition to building links, you must produce interesting and valuable content for your readers and users.
It’s no use having the best backlinks to insert in an article if you have yet to develop content capable of attracting your visitors. It is essential to always think about what people who follow your page may or may not be interested in reading.
Good content can attract a large flow of visitors, increasing the chances of sharing and linking to you. In terms of sharing, investing in products and services with a high potential to be shared by users is recommended.
4. Quality of a website
Checking the quality of a website is also essential when using link building and backlinks in its textual structure.
There are many ways to evaluate the quality of a page, but for digital marketing, the main focus is on the notions of SEO and CRO (Conversion Rate Optimization).
These two acronyms are important because they demonstrate the importance of a website having a good level of traffic and a good conversion rate.
5. Outreach Marketing
Outreach marketing is a technique aimed at your company, products and services being promoted by major market disclosure sources.
That is, it would be the practice of offering your services to major brands or sources to have an impactful reach. It is possible to get a product of your brand to have a great reach through promotion made by influencers, bloggers or sales leaders in the sector.
The strengthening of this connection through important sources in the market can increasingly insert you among influential people and leverage your company’s growth through the support of these sources.
Ways to Evaluate the Best Portals for Link Building
After learning how to implement this, one of the best SEO strategies, on your page, the next step is to know how to evaluate the best sites for link building.
In Brazil, some portals and tools are ideal for creating this technique. But in addition to portals, you must also understand certain important factors when choosing a good portal for link building.
Below, we’ve put together some assessments to help you understand how important each Google link ranking factor is for your page. Check out!
1. Backlink Analysis
When analyzing 100% of the backlinks on a page, you need to use your tools to check each source of a backlink.
Majestic is not a free tool, but it is one of the best tools to analyze SEO metrics with many reaches. This platform presents Citation Flow (CF) and Trust Flow (TF) as most used parameters.
These two parameters range from 1 to 100, with CF being used to verify the number of citations linked to a website and TF verifying the quality. The CF score will generally be higher than the TF due to the high amount of backlinks across the web. But this quantity does not mean that the backlinks are of quality.
2. Link Building Strategies
For link-building strategies, Moz is one of the market’s most well-known and used SEO analysis platforms. This platform has famous metrics cited in this article, such as Spam Score, Domain Authority (DA), Page Authority, and Link Explorer indicators.
While Link Explorer performs a complete analysis of web pages, checking backlinks, broken links and even anchor texts, Spam Score is important to get good results and check dubious links. Using this metric is important as a good indicator of how to improve link-building on your page.
In general, the indicators evaluated by Link Explorer can be accessed for free through a quick registration on the platform. However, some features are restricted and paid for.
3. Rejecting backlinks and indexing pages
For this assessment, one of the best link-building portals in Brazil is Google Search Console.
Search Console is one of Google’s main tools for SEO strategies. Furthermore, it is completely free and capable of showing how the search engine has read and verified each of its indexed pages.
This feature helps analyze your data and information on Google search pages.
Recently, Search Console has added a backlink disavow function. Through this function, you can indicate which pages or sites have spam links and should be rejected.
Keep in mind that Google’s algorithm values credible and authoritative sources.
Spam links can, at best, do nothing to change your results, but these links can seriously harm your site in the worst-case scenario.
Even more so, using these links may cause penalties for Google, which can also be verified through Search Console.
SEO tools that will help you evaluate the best portals in Brazil and achieve successful partnerships for link building
To identify the best opportunities for link-building partnerships, rely on SEO tools such as:
Majestic
As we mentioned above, it is a complete tool, but it is not free. But it allows the user to test some URLs.
In addition to presenting the CF and TF, it allows you to analyze information about the context of the backlinks, anchor text, and other data.
Scrapebox
It helps in collecting SERPS results quickly, allowing you to export them. With it, it can save time searching for contacts with potential portals.
Ahrefs
It is among the most popular SEO tools for link-building strategies. Although it is not free, it offers useful features and is focused on off-page SEO.
Through it, it is possible to research competitors and backlinks to their pages, which sites are ranking for certain keywords, among other resources that help monitor competitors’ link-building activity.
Google Alerts
Receiving Google Alerts contributes a lot to an efficient link-building strategy. Through the platform, it is possible to receive notifications when your portal is mentioned and turn this alert into an opportunity for backlinks.
In addition, Google’s tool helps to know when competitors have received referrals. Another important point is to receive alerts about when there are publications of content with your site’s main keywords. So, in addition to being able to find potential partners, you will also find new topics to address on your page.
Link Explorer
This is one of Moz’s tools, free and efficient for link-building strategies. Link Explorer provides reports on broken links, competitors, anchor text, backlinks, and more.
In addition, it is possible to query the DA and PA and get a complete analysis of the portals, with even more comprehensive features in the paid version.
Link Building Tool
This is the link-building tool created by Semrush, which allows you to manage a contact campaign. Through it, you can get quality backlinks according to your site’s niche in the Prospects tab.
Buzzstream
This is software that makes it easy to search for relevant blogs and websites for backlink partnerships. In an agile way, the system offers contact information with the best portals in Brazil for link building, according to your niche.
In addition, the tool organizes information in a personalized database, monitors links and automatically sends emails to contacts.
Why rely on an agency specialized in link-building strategies?
Now that you know some strategies to get the best sites in Brazil for link building, do you need experts? Know that Google ranks better for authoritative portals that demonstrate trust and experience.
So, when a website is willing to insert a link to your page, Google understands it as a sign of authority, rewarding your website with better positions.
Investing in quality backlinks takes time and needs to be done correctly to get good results. When this type of digital marketing service is performed by an agency that specializes in SEO, it will follow a specific process.
How Gluz Digital helps portals with link building
At the Gluz Digital agency, for example, the team conducts a strategic analysis, which involves an assessment of its niche, competitors and existing links. After this comprehensive analysis, the team prospect for partners, discovering successful partnerships for link building.
In addition, customers receive a list of the most relevant and strong portals, thus having full control over which ones to keep for the next step. The client also suggests the links he wants to promote.
According to the agreement with the client, the Gluz team surveys the strongest keywords on the site and analyzes the main URLs. Then, based on that research, the customer can choose which anchor text to use for a given page.
With the portal approved by the client selection of the keyword and link, our team produces the content, which is original and follows the language of the partner site.
We have a team prepared to carry out the entire process so that you have the best partnerships. Therefore, relying on a specialized agency is very important for your strategy to have satisfactory results.
To end
You can certainly boost your company or page to the first results of Google searches from the correct practices for exchanging links and backlinks.
With the evaluation tools for SEO metrics, you still get a complete check of your web page performance, which allows you to have great guides in building your marketing strategy.
So, ready to get successful partnerships for link building? We can help you. Get in touch and find out how!
