Content marketing has been essential to the success of many brands. Discover 4 experimental content examples that stood out with their innovative approaches!
It’s no secret that developing digital marketing strategies has become a necessity rather than an option for businesses. In this sense, understanding examples of content that help stand out from the immense competition is crucial to attracting potential customers.
Some of the most popular digital marketing examples include SEO strategies, diversified content channels, e-commerce, and social media positioning.
For diversified content production, there are specific content marketing strategies that yield targeted results.
In this guide, learn what content marketing is and explore 4 innovative content examples!
What is Content Marketing?
Content marketing is a strategy focused on attracting your target audience and engaging them with your brand. The main goal is to create a connection between your products and services with customers and potential customers.
User needs must be a priority in these contents. This way, you can also better understand your brand persona.
People search for solutions to their problems, and these answers should be provided in your content. That’s why it is so important to produce relevant and high-quality content.
Brands That Have Successfully Used Content Marketing in Their Digital Strategies
Content marketing has become one of the most powerful tools for building successful strategies.
If you’re unsure how content marketing applies in everyday business, here are some real-world examples of content that can inspire you to implement this technique in your company!
1. Nubank
Nubank’s rapid growth is directly linked to its communication strategy and marketing efforts, making it one of the most famous examples of content marketing.
Founded in 2013, the company has gained recognition for producing simplified financial content.
Understanding banking operations, financing, loans and credit is not always simple. Unlike traditional banks, Nubank has adopted a different approach, developing a simple and accessible dialog.
Through this communication strategy, it attracted potential customers and strengthened their connection with the content provided by the brand.
2. Magalu (formerly Magazine Luiza)
Magalu is a great example of rebranding and adapting to new digital marketing trends.
By investing in content marketing, the company changed how it communicates with users, launching various innovative initiatives.
To attract its target audience and potential customers, Magalu modernized its social media presence and heavily invested in YouTube content, particularly with its digital influencer, Lu da Magalu.
Lu da Magalu’s YouTube channel boasts over 2 million subscribers, featuring content like:
- Gameplay videos
- Travel tips
- Smartphone reviews
- Home appliance guides
Additionally, they produce live streams and interview series, such as “#ElasPodem.”
Magalu’s content innovations make it one of the best digital marketing content examples.
3. Nestlé
Nestlé, founded in 1866, is a globally recognized food company that has remained consistently updated throughout its long history.
Their content marketing strategy is no exception.
One of their standout content initiatives is the “Receitas Nestlé” website. This platform offers:
- Recipe tips
- Cooking articles
- Fun quizzes
- Free courses
A unique feature is that customers can submit their own recipes, promoting engagement and interaction with the brand.
4. Liv Up
Another food industry content marketing example is Liv Up, a brand focused on healthy eating awareness.
Their meals are made with organic ingredients, sourced from family farms, and these values are deeply reflected in their content strategy.
Their blog features:
- Healthy recipe tips
- Articles on nutrition
- Wellness and sustainability content
List of effective content examples that help achieve marketing goals and strategies
The first step is to understand your potential customer’s awareness stage. At this stage, content plays a key role in educating buyers about their problems and possible solutions.
Customers at this stage are not necessarily considering a specific brand. Instead, they use search engines to find opinions and specific answers to their needs.
This is the perfect opportunity to answer their questions, build trust, and convert them into leads.
Here are some of the best content formats that help achieve marketing goals and strategies:
1. Blog content creation
Investing in a blog is a highly effective online marketing strategy known as inbound marketing. However, success depends on offering high-quality content.
A well-structured blog can build a positive brand image and foster long-term trust. Avoid using the blog for direct sales; instead, focus on guiding readers toward natural conversions.
Here’s an example of a CTA (Call to Action) from Babbel’s blog:
In the example, Babbel’s blog post on “11 Mexican Slang Words You Should Know” includes:
Imagem: Babbel
- A list of key slang words
- Usage examples
- Comparison of Spanish expressions in different countries
- A fun list of false cognates
At the end of the article, a CTA invites readers to learn Spanish with Babbel, ensuring a seamless and natural conversion.
2. Social media posts
Choose the right platforms for your audience and provide valuable content, including tips, news, and industry insights.
Use engaging content formats and strong CTAs to encourage audience interaction.
Example: we Pinterest Post with a CTA redirecting users to an insurance quote page.
The image above shows one of our posts on Pinterest. By hovering over the CTA, the user can click and be redirected to the insurance quote page, if they are interested in finding out how much they will pay to protect their vehicle.
3. Infographics
Infographics are an excellent way to present information concisely. They help attract leads by offering:
- Tips and insights
- Product/service advantages
- Engaging and digestible data
Example: A health insurance infographic developed by our team for PlanoDeSaude.net, featuring a CTA to generate conversions.
The infographic above was produced by our team for the PlanoDeSaude.net portal. By passing on relevant information, we have left a CTA for readers who are interested in taking out a health plan to get the best service for their routine appointments and examinations.
4. E-books
By offering more complete content, but in a dynamic way, it attracts readers’ interest. It works well for brands that want to expand on certain topics, going into greater depth but without making the content too technical.
It is therefore easy to read and digest. In it, brands can focus on tips, step-by-steps and other relevant topics.
Example: Below is one of the e-books produced by our team for a car insurance portal:
The image shows an e-book produced by our team and divided into topics. In other words, into 4 parts, each of which presents relevant information on how car insurance works.
As you can see, the first part talks about quotes, where readers can ask questions and get tips on how to get cheap car insurance. At the end of the image, note a CTA for the user to download this material, in a simple and intuitive way.
5. Interactive Tools
Interactive tools, like quizzes, assessments, or pricing calculators, can boost engagement and lead conversion.
Example: Below is an example of an interactive tool developed by our team, namely a travel security quotation form for SeguroViagem.org:
In the image, you can see the interactive form our team has designed for quoting travel insurance on the SeguroViagem.org portal. This could be attached in the middle of the content or at the end.
The important thing is to develop attractive tools, not boring ones. After all, users don’t want to ‘waste’ time filling in information on a long form.
6. Case Studies
A good way to understand the effectiveness of content marketing is to do a case study, such as “How Company X increased its sales by 50% with our software”. With this, we’ll be able to demonstrate the effectiveness of the product or service through real results.
The way we can help ourselves in this evaluation is through social proof and product validation, helping to build trust and convert leads into customers, which demonstrates that we are using marketing strategies in the right way.
The first step for this to happen is to choose relevant customers to “tell stories” to. Select clients whose success stories align with your target audience and your company’s main offerings. Prioritize cases that demonstrate significant and relevant results. Include a variety of cases that show how your product or service can be applied in different sectors or to different problems.
7. Podcasts
A podcast can be a great example of content marketing. After all, it provides information and discusses relevant topics in an accessible way. What’s more, this content format engages listeners in a more convenient way and can even help build a community around the brand.
Before taking the first step, determine what you want to achieve with your podcast. It could be, for example, to raise awareness of the brand, generate leads, establish authority in the sector or promote products and services.
Be sure to identify your target audience and understand their main interests, needs and behaviors. This will make it easier to create relevant and attractive content.
Choose topics that interest the people who will listen to your podcast and that are aligned with your marketing objectives. Topics can range from industry trends to practical tips and success stories.
Work with Experienced Professionals
As seen in our examples, producing relevant and high-quality content is essential for attracting potential clients.
If you’re looking to build effective marketing strategies, consider working with a specialized agency.
At GLuz, we create tailored strategies that connect brands and audiences, helping businesses achieve higher engagement and market growth.
Invest in content marketing! The more effort you put in, the greater your audience engagement and business success.
Contact our digital marketing agency to learn how to use content effectively to achieve your marketing goals!
