Image by Oleksandr Pidvalnyi por Pixabay
Thinking about inviting someone to post on your site? First, find out if the guest post is still worth it and how to do it!
One of the most famous inbound marketing strategies, content marketing, is the exchange of links between sites. And it is at this point that the so-called guest posts usually happen. But is it still worth investing in them? And if so, how to prospect partners?
Like everything else in the world of marketing and communication, the success of a guest post strategy varies depending on several factors. But the truth is that, when put to good use, it can be very useful and help you with various goals, such as getting leads.
So, before deciding if the guest post is interesting for your website, understand everything you need to know about the subject!
What is Guest Post?
Guest post is the name given to publications of articles made by invited people. In this way, a person who does not own a blog can write to the portal as a special guest.
Generally, guest posts are written by experts in an area who are considered authorities on a subject.
This content strategy ends up being interesting for everyone involved. While the writer expands his audience and reaffirms the site’s authority with the exchange of links and backlinks, the portal that receives the article manages to make a publication rich in quality, attract more readers and reach good positions in the Google ranking.
Is it still worth investing in Guest posts?
Knowing how the guest post works, many people wonder if it is still worth investing in this technique. After all, it is a link-building strategy that has been on the market for years and may be “dated.”
However, the truth is that guest posting, or outreach, is still a good idea. And the reasons are many. To name a few, check out the list below:
- The guest post helps to attract visitors to your site through backlinks;
- Opens the page to visitors who know the guest;
- It gives the possibility to partner with other professionals;
- You can revert to a guest post on your site on the partner’s site;
- Allows you to achieve better positions in search engines.
As you have seen, a well-done outreach can bring interesting results to your portal, allowing you to insert an internal link from your page. Plus, this is an excellent organic traffic strategy.
But do you know how to find partners in this strategy?
3 ways to prospect partners
Knowing that guest posting is still worth investing in, the next challenge is to do some prospecting to find people who want to do this negotiation. But prospecting partners can be simpler, especially following one of these 3 ways!
1. Do research before inviting someone.
If the idea is to invite someone to write for your portal, take the time to research the invitee.
It’s always important to prioritize guests who talk about topics related to your blog’s main topic, as this will help attract interested readers to your site.
When speaking with potential guests, try to build a friendly relationship and put together a clear brief. Giving suggestions for posts or topics the person can write about can be a good idea.
2. Show your work
Now, if you aim to be the “guest” on someone’s website, the most important aspect is to showcase your work.
In that case, make a list of sites that would be good platforms to discuss the topic you are an expert on.
Also, it’s worth building a portfolio to send. Separate articles that are interesting to the person familiar with the portal theme you want to publish.
Just avoid loading your texts with links from your website. Only a proper link is usually adequate in this type of post.
If the portal sends a theme or briefing, follow everything requested, so your content is not rejected.
3. Make an exchange partnership
The guest post can also work bilaterally: while you receive the article from a guest, you are invited to write something for the person’s portal.
This is a very interesting scenario, as it allows for an exchange of links – a content strategy capable of boosting organic marketing.
You can often find potential guest post partners on social media or by emailing the website contact. In any case, know that you can take the first step.
Guest post on your content
Regardless of how you choose to get a guest post, know that this type of content can positively impact visits to your site.
So, take the opportunity to create a sequence of interesting posts for readers of a certain topic. If your guest talks about content marketing, for example, you can relate to posts about social networks, SEO strategies, and ADS, among other subjects.
Always remember that having a blog or a website is like building a work: one piece at a time can generate something giant. Create content, either with outreach or with your articles, and see this “work” transforming and generating business for you.
Image by StockSnap from Pixabay
How do we evaluate portals for guest post partnerships?
Before offering the content, the Gluz Digital team evaluates the portals and follows up with content marketing strategies. See how we prospect partners!
1. Evaluate the DR/DA
You can make a list of interesting portals for your link-building strategy. But, it is critical to assess the DR (Domain Rating) and DA (Domain Authority) as well as the PA (Page Authority) beforehand. For that, rely on specific tools, such as MOZ or Ahrefs, and choose the portals with DA closest to 100.
Know that low-quality sites can affect your page. Therefore, choose the best portals in Brazil with domain authority above 25.
2. Analyze traffic
When prospecting partners, analyze the traffic the portal receives. After all, you don’t want a link to your site on a weak portal, right? For that, count on tools like Ahrefs, Semrush, and SimilarWeb, among others.
Through them, you will get data such as the traffic the site receives monthly and its growth, including both paid and organic searches. In addition, also the keywords generate more traffic to the portal, depending on the chosen tool.
3. Check niche and select portals
First, list the best portals in Brazil that are related to your niche but are not direct competitors. Then you can do a Google search with your main keyword + phrases like “guest post” and “Submit your article”, among others.
Another way to find potential partners among sites that accept guest content is to Google “best guest sites for digital marketing”, for example. You can find ready-made lists.
At Gluz Digital, our team filters portals from various niches, such as technology, news, and travel. Even if a given portal already has much content about your niche, you can cover it from a different perspective.
In addition, we consider the categories of portals, carefully researching the topics covered before creating content. After all, it’s not enough to prospect partners for guest posts, and you need to include your link in the content naturally.
4. Present the work
When prospecting sites for guest post partnerships, present your work in a nutshell. Tell us a little about your portal and how you developed the services offered.
Also, explain that your content is exclusive, editorial, current, and integrated into the partner portal niche. Thus, the site will understand that it is a good partnership.
Image of Karolina Grabowska by Pixabay
5. Offer exclusive and editorial content
Highlight that the contents you have to offer are exclusive and editorial, aimed at the portal’s audience. But you can also send suggestions for topics to be produced. Once the theme is chosen, agree on the delivery and publication date of the content.
Be aware that, according to the site, it can be difficult to find new themes. So, search the portal and find topics that have not been explored well.
Also, focus on topics where you can insert quality backlinks to strategic content on your portal. But, never force the links because they need to be inserted in the text naturally, in the right keyword and add value to the users.
6. Produce content within the partner portal’s niche
Do not run away from the partner portal’s niche, as your content may be rejected. In addition, you will give the impression of forcing partnerships without knowing the partner’s website.
So, evaluate your main and secondary keywords and search for themes within that selection. Use a keyword planner to see the volume of searches and predictions, including synonyms to use in the body text.
So, take a few minutes to browse the page where you want to post your guest post. Know the categories of the site, understand the language that the portal uses and who is its target audience. This way, producing content that will please and be accepted will be easier.
Finally, create a spreadsheet with the analyzed portals to save all the data. But be sure to update them eventually.
Also, consider inserting external links, or trust links, to trust non-competing sources in your niche and partner site.
Advertisement vs guest post: what are the differences?
You saw above that a guest post should add value to the website or blog audience. For this, it is necessary to offer informative and educational quality content. Also, published on only one site.
Advertising content can be posted on different sites to promote a company or brand. Check out some relevant differences below:
Public editorial
- It does not require the content to be unpublished;
- Production of content that revolves around the product;
- Requires greater investment to publish on different pages;
- It does not always require investment in SEO strategies.
Guest post
- The content must be original;
- It is necessary to produce customized content for a given portal;
- Contributes to SEO strategies;
- It aims to increase the visibility of the website that is producing the content;
- It can be posted for free.
So, now you’ve discovered that it’s still worth investing in guest posting. Follow the tips above and get successful partnerships!
But if you want to leverage your page, count on us! We apply the best content marketing strategies. Get in touch and learn more!
