Putting money into organic traffic is a smart move for reaching your desired demographic. We guarantee that our digital marketing firm will increase your website’s organic traffic.
It’s no secret that getting natural visitors is crucial to the success of any online business. Many individuals are unaware that hiring a digital firm might help them boost their organic traffic.
It’s worth emphasizing that you have some control on how many people visit your brand’s website, which may increase your chances of making a sale to those people.
When you hire a digital marketing firm like Gluz, though, you may obtain assistance at every level to increase site traffic while you concentrate on other crucial elements of your business.
Learn from our digital marketing agency how to boost your organic traffic.
Organic traffic x Paid traffic
It’s crucial to distinguish between organic and paid traffic before discussing how to increase site visitors. After all, you hear both of those phrases relatively frequently when discussing methods for optimizing content.
The term “organic traffic” refers to the number of people that visit your website directly rather than via paid advertisements. That is, these are the people who found your site via a Google search, making SEO and informative content very important.
Organic traffic is usually mentioned when discussing digital marketing investment on a tight budget.
Simply put, an organic traffic strategy emphasizes the distribution of high-quality content via established channels of brand communication, such as the company website and a related blog.
Also, your pages’ rating in Google’s search results will improve as more visitors go there in a natural way; that is, by typing in your URL.
On the other hand, paid traffic takes place when an organization uses paid advertising channels like Google Ads, Facebook Ads, and others.
Of course, this kind of traffic is equally useful, especially because it yields outcomes more quickly than organic. The report on performance makes it easy to see the difference between the two.
Paid traffic, although promising immediate results, comes with a heftier price tag and no assurance of continued success after advertising efforts are halted.
Why Put Money Into Organic Reach?
Both organic and paid traffic may be successful, as you witnessed. Tools like the Google Search Console may aid in evaluating and contrasting the effectiveness of each tactic.
Investment in organic traffic, however, has certain merits.
Qualified traffic, also known as targeted traffic, consists of prospective customers who are more likely to convert. Market preparation may be accomplished via the use of search engine optimization tactics and information-rich content.
Another benefit is lowering the cost per sale of paid traffic. A website’s content is more important than any amount of money spent on advertisements if the content is engaging.
Lifetime value, the monetary worth of a consumer over the course of their relationship with your business, rises as the number of years they remain a customer grows.
In a nutshell, organic traffic establishes a company’s online credibility, informs and engages customers, generates positive ROI, and encourages consumers to stick with a brand for the long haul.
Hire A Digital Marketing Firm To Boost Your Website’s Organic Search Engine Traffic.
What are some ways that a digital marketing business might enhance the amount of organic traffic it receives?
After all, if this tactic is available to all businesses, there is no use in working with a firm such as Gluz since there is no need to do so.
The fact of the matter is that a digital content agency already has the essential skills to bring your brand to even greater heights, whether it be in Google or in terms of the number of sales. Understand!
1. SEO work
Being a company that specializes in content marketing, our work takes search engine optimization strategies into consideration.
In application, this implies that each and every piece of content that we write adheres to the quality requirements of texts that are more likely to generate conversions and rank higher inside Google.
We generate appealing material that effectively communicates the essence of your company, beginning with in-depth keyword analysis and continuing through ensuring readability for your ideal customers.
2. Link building strategy
Building links is another area that our team is focusing on improving. By the implementation of this plan, your material will be published by key partners, who in turn will provide organic traffic to your website.
Aware that one of the main aspects for Google to rank your website as a highlight inside search results is making good use of backlinks, you should be aware of this fact.
3. Pay attention to the quality criteria of Google
In addition to this, our staff is also focused on the quality criteria of Google, which is the most important search portal available today.
Our content creation is always becoming better as a direct result of Google’s algorithm being continuously updated and enhanced. Both the user experience and the performance report are impacted as a result of this.
4. A long-term investment
Increasing the amount of organic visitors to your website is, in fact, something that our digital marketing business can do for you.
With the use of a variety of strategies, we are able to significantly increase a landing page’s visibility in search results. Even circumstances in which there is a reduction in traffic may be turned around with the appropriate instruments.
Yet, it is essential to bear in mind that this is an investment for the long term — in every sense of the word. It’s possible that the initial results will “delay” in appearing. On the other side, they are stable for a much longer period of time.
What We Learned: How We Boosted Our Clients’ Organic Traffic
There are a number of sites we have assisted throughout the years in rising to the first three spots in Google search results. We get over 5 million organic leads every year because to our content marketing techniques.
We will start from zero and assume several sites that now rank higher in the organic search results for specific financial service, health insurance, and auto insurance categories.
Our portals are competitive with industry leaders despite our little budget because to the expertise of our staff. We outrank all of their competitors by generating millions of natural visitors and leads for them.
Sites like Planodesaude.net, Seguroauto.org, and Smartia.com.br are just a few of the many portals that our team has managed. We were able to treble Smartia Seguros’s organic traffic in only the first month. See below:
These are just some of the websites we partner with; others include Kriptomat, ExpressVPN, Babbel, Microsoft, MemphisTour, Arandina, and many more.
Examples of strategies used and that generated return
Our team also helped the growth in organic page traffic by spending in addition to the aforementioned techniques:
SEO content optimization
We think about doing keyword research when it comes to fine-tuning our SEO-friendly material. This is because honing your skills with certain phrases in your article is crucial. After all, keyword use greatly affects search engine results.
Yet, keywords are just a small part of search engine optimization. The ideal user experience may be provided by research mechanisms that have invested in the correct methods for determining the relevance of their information to a certain investigation.
It is thus crucial to take into account all SEO tactics when optimizing content. This includes working:
- SEO title;
- Meta description;
- Title ( H1 );
- Intertitles ( H2, H3 );
- Image description;
- CTA ( Call to Action );
- Tags;
- Links ( internal and external ).
See how optimizing your page’s title and meta description for search engines affects organic traffic by looking at the results:
It is simple to figure out that the title and meta description, when they have been effectively worked on, grab the attention of viewers by looking at the picture that is located above. In addition, putting an emphasis on search engine optimization tactics will assist in moving your material up via Google’s rankings.
* The content that belongs to our customer Babbel is shown in the first place on Google.
Understand the persona and pain points
While trying to increase the amount of organic traffic to a website, it is vital to pay attention to the persona of the target audience. To put it another way, in order to gain the appropriate components to attract readers to your website, you must first establish and comprehend the profile of the possible consumer.
After completing the mapping of your character, we were able to begin working on the appropriate materials, which will demonstrate that your brand have authority in the industry. Create content that is relevant to your channels and then direct leads to that stuff.
Our team makes heavy use of a variety of channels and products, all of which contribute to the generation of organic traffic, we highlight:
- Blog;
- Videos;
- Infographics;
- e-books;
- Social networks.
Varied content format
One strategy for increasing the amount of organic internet traffic that you get is to make investments in content channels and formats using a range of strategies. So, it is feasible to speak to a variety of audiences, therefore increasing the number of people who fall into their target demographic.
We were successful in luring more users to the portal by utilizing a variety of content formats, including but not limited to blogs, Pinterest, and YouTube, amongst others. The most essential thing is to be present everywhere your ideal customers are, and our team can evaluate this by conceiving the most effective techniques for each kind of platform.
See how we were able to increase viewership by improving the optimization of one of our clients’ YouTube channel:
You can see how much our efforts have contributed to the expansion of the channel in the graphic, which spans the time period from July 2020 to February 2023.
From the beginning of the channel’s existence, the SEO specialists in our company have been revising the video, the material that is displayed, the description, the title, and tags, among other things. Nonetheless, during this particular time period, our activities led to the sector’s better expansion, despite taking place during a pandemic, which presented difficulties for the industry.
So, after doing in-depth research, we were able to successfully engage an increasing number of members of the target demographic via the use of organic traffic. Also, the channel contributes to an increase in the amount of organic traffic that is sent toward the SeguroAuto.org website.
In order to do this, we made investments in the optimization of the videos’ descriptions, the installation of a call to action inside the portal for the quote of vehicle insurance, as well as connections that lead the visitor to the client page.
Talk to us if you want to transform the way users visit your website, since we can help! To guarantee a steady flow of high-quality organic traffic, we are going to combine our expertise with yours and use both of our experiences.
